When you’re behind the wheel of a Mazda on the roads of Wakefield or Medford, you’re sure to get noticed for all of the right reasons. Mazda designers never start by simply designing a car. The first step in the process is to create an ideal form that embodies the beauty of life. This is what makes the Mazda KODO design so special. That attention to detail is unmatched in the segment, and it’s part of the reason why you’ll see so many striking Mazda vehicles on the roads of Stoneham and beyond. We explore the Mazda KODO design language more in-depth in the guide below.
What exactly is the Mazda KODO: Soul of Motion design theme? Developed by Ikuo Maeda, the Executive Officer and General Manager of Mazda’s Design Division, Mazda designers and modelers implement a unique process called Exploratory Preparation. During this stage, designers create objects with different forms to represent how a person will feel when viewing a vehicle. After a specific emotion has been defined, sketches will be created that explore this emotion. When it’s time for the modeling stage, the modeler will work with the designer to visualize a 3D form. The form is shaped through clay until the ultimate form of beauty has been achieved.
Mazda KODO design was introduced in 2010 when the Mazda CX-5 made its debut. The full lineup now features this design language. The focus of Mazda KODO design is to create the appearance of natural movement in a still object. The word Kodo translates as “heartbeat,” and this phrase has taken on a double meaning. It expresses the essence of motion as well as the “soul” that has been ingrained in the car by the brand’s master craftsmen.
At North Shore Mazda, the Mazda KODO design is on full display. We encourage you to visit our showroom today to see these striking vehicles in person. We can also get you set up with a test drive in Danvers so you can experience the brand’s iconic performance, too. Contact us today for more information or continue your research.
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